With over a decade of industry experience in the MICE Sector delivering exceptional results for planners, industry suppliers and destinations, Michael founded MICDrop to bring a new solution to the tourism industry that helps businesses maximise their potential. An industry leader in destination sales, business development and strategic account management, Michael has helped businesses experience double digit growth year on year, ensuring the client is always provided with an incredible destination experience that delivers on their goals of reward and recognition. Michael is a proud member of SITE. He has held a number of leadership positions within the association and is currently Immediate Past President for SITE Ireland Chapter. Michael has been a guest speaker at numerous industry events and currently sits on the Mentor Panel for Fáilte Ireland.