Jenn Artura is head of global events and sales incentive programs at Veritas Technologies, located in Silicon Valley, where she is responsible for the overall experience strategy. Jenn’s progressive experience spans 20 years in sales and marketing leadership roles within high tech B2B organisations which eventually led to the world of Events where Jenn began transforming business objectives into creative, one of a kind, memorable end to end experiences.
As an award-winning experiential designer and inspirational leader, Jenn has led Veritas’s strategy, production and execution for just about every event involving 25 to 2,500 plus attendees. Producing sales conferences, training events, user conferences, sales incentive programs, trade shows, product launches, advisory boards, new hire on-boarding programs and the design of a new executive briefing centre. Traveling across the globe, Jenn manages global teams from 2 to 50 – who deliver internal and externally facing experiences from inception to execution.
As Vice President for the Association of Women in Events (AWE), an organisation dedicated to the empowerment of women in all facets of the Events Industry, Jenn led several internal teams, launched the online user community and managed various educational and mentorship programs. Prior to that Jenn served on the organisations Board of Directors and co-led Elevate, the organisation’s annual women’s leadership event.
Jenn loves the endless opportunities events provide to inspire and drive behaviour in others. In recognition of this, Jenn has won various awards and was recently awarded the 2018 “100 Women Who Inspire” Innovator Award from Smart Meetings Magazine. Jenn recently received the “2020 Planner of the Year Award” from Smart Meetings magazine for contributions to the industry during COVID-19. Most recently, Jenn and team’s sales incentive program, Club VIP, was a finalist for the 2020 C&IT Incentive Program of the Year receiving an High Commendation.
Jenn is passionate about the power of events to drive corporate social responsibility and create opportunities to give back to the community. As a result, every single event includes a charitable initiative and fundraisers for organisations including the Special Olympics, Ronald McDonald House, Dress for Success, COVID 19 and scholarship programs for college bound students.